Expressive Words

Last week in class, we focused on the form and function of typography. Our assignment was to choose 3 words and express them visually. A true test of whether I was effective with the assignment will be whether the words I visualized speak for themselves— so with that said, I’ll keep the writing brief.

I created each of these in Sketch, and spend some time just learning some functionality with modifying vectors in Sketch. I did not use animation for the assignment, but could use the other parameters of static illustration — things like color, shape, position, blur. A big part of this assignment (and dare I say a lot of visual design) plays on our biological tendency to make connections and associations between objects we view and meanings that we’ve stored in our brains. The images below communicate their meaning because of our associative brainpower; for example, rage = red, blur = the narrowing of our peripheral focus when enraged.

I said I’d keep it brief and let these words express themselves. So that’s all for now!

rage screen grab.png
jumble screen grab.png
chop grab.png